The rare breed. Yet, the first whose time is reduced in a scope. The least celebrated. Yet, the first ones needed when a brief comes in. Strategists are critical. Yet, not many journalists ask for interviews around strategy. So, thought we’d make one up, with quite a few… provocations about why strategy in agencies needs strategy.
The role of strategists is often misunderstood. What do you actually do?
Unfortunately, the role of strategists is frequently misunderstood. Strategists are not brief-writers nor do they only package presentations. But not enough from our kin are actively contributing to the actual creative product produced nor elevating the value of strategy to clients and agency
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Tags:Publicis Groupe
