Picture Twitter but in video format… this beautiful and refreshing addition to the social media ecosystem has some serious potential.
When TikTok users peaked last year, there was something TikTok had that other platforms didn’t which drew in the influx of users and content creators. It wasn’t the all-in-one creative studio, the organic reach, or even the entertainment; it was the human factor. For the first time in a while, TikTok allowed people to just be social and not have to take themselves too seriously. It was fun, real, authentic and favoured engagement.
In comes HiHo. Gary Vee endorsed it last week and sent his ‘tribe’ rushing to check out the app. I jumped aboard a f
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