The Middle East is no longer just a destination. It’s becoming a stage – a global playground for large-scale branded entertainment where stories, technology, and culture collide in the most spectacular ways. As someone who’s spent years at the intersection of immersive experiences and destination-making in the region, I don’t see this shift as a surprise. It’s the result of a perfect storm: vision, investment, and timing, plus a little bit of magic (and a lot of cranes).
Let’s start with the obvious: visionary government-led strategies, especially in Saudi Arabia and the UAE. These countries aren’t just diversifying their economies; they’re reimagining them. Vision 2030 in
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