By Amel Osman, Communications and Reputation AdvisorIn the world of corporate communications, we often pride ourselves on being the bridge between a company’s message and its audience. We interpret strategy, craft narratives, and protect reputations. But there’s a skill we rarely talk about. One that quietly separates the good from the exceptional: financial literacy.
Having spent over 15 years in this industry, I’ve seen incredibly talented people rise through the ranks with sharp instincts and creative brilliance. Yet too often, even the most promising communications professionals hit a wall when the conversation shifts to numbers. They’re stumped by budgets, scope, resourcing, or profit margins. Why? Because we’ve built a culture
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