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Why fairness, not tokenism, will transform women’s leadership in MENA

VML UAE’s Irmak Aktas says women don’t need quotas or token seats — real progress comes from fairness, where talent rises on merit.

VML UAE’s Irmak Aktas says women don’t need quotas or token seats — real progress comes from fairness, where talent rises on merit.

Quotas and percentages may look like progress, but they don’t create lasting change. For the Middle East to sustain its transformation, companies must move beyond tokenism and build systems that are genuinely fair – where women and men rise on merit.

The Middle East stands at the centre of historic transformation. From Riyadh’s giga-projects to Dubai’s constant reinvention, from Qatar’s global sporting influence to Kuwait’s growing creative economy, the region is no lo


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