Everyone, especially brands, agencies and marketers, is so obsessed with and engrossed in the data dump that they have turned a blind eye to creatives and the power of creativity.
Let’s look at the industry that once championed creativity but has now succumbed to the data play and tactical methodology, rather than focusing on a big idea.
Everyone talks about AI, the new shiny tool, and what is possible. They forget AI is nothing but a tool—a powerful tool, but a tool, nonetheless. AI is like a pencil. A pencil in Picasso’s hand resulted in masterpieces, while in the hands of mere mortals, it amounts to nothing. In Ernest Hemingway’s hands, it produced a novel like The Old M
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
