Mike Khouri, Founder & CEO, tactical.For CMOs, pressure isn’t new. Budgets are tight, audiences are fragmented, and culture is moving faster than ever (as every agency on Earth loves to remind you of).
What has changed, however, is the shortcut thinking. Despite what you may have heard, AI isn’t the enemy. The problem is how it’s being used. Plug in a prompt, hit generate, and expect genius. That’s not strategy, that’s wishful automation.
But AI is just a subplot in a bigger story, one where creative becomes the ultimate business advantage. The opportunity isn’t to make more content, it’s to make better ideas. Ideas that connect faster, hit harder, and actually land.
That’s what I call ‘creative intelligence’.
Note to CMOs: So
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