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Campaign Middle East
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Hiba Faisal
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Why brands need to invest in women’s football in Saudi Arabia

Hiba Faisal
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56 per cent of female fans say they would think more positively about a brand that sponsors the women’s game, according to a report from football media company Footballco.

According to the latest report from global football media company Footballco, 56 per cent of female fans stated that they would view a brand more positively if it sponsored women’s football in Saudi Arabia.

Andy Jackson, SVP Middle East at Footballco, said, “What’s clear is that Saudi women’s football isn’t an opportunity for brands in the future; it’s now.”

He continues, “As we’ve seen in more established markets, the brands that see the greatest benefits are those that are involved early on and get recognised for their contribution to supporting the game.”
Women’s football in Saudi Arabia should not be approached like men’s football
Footballco’s research, based on data c


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Tags:Andy Jacksonbrandsconnecting with audiencesfemale footballersFootballFootballcoReportSaudi ArabiaSaudi focusSaudi women’s footballSaudiFocusSoccerSportsSports MarketingWomen’s football in Saudi Arabiawomens footballYasmin El Bizri
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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