Having lived in the United States for more than 23 years and then moving back home to Saudi Arabia, I have witnessed many attempts at organisational transformations, including culture, digital, HR, you name it. And yet, despite the cultural difference between two continents, all transformations shared similar road maps and obstacles. In 2004 I witnessed computers being introduced for the first time, only to become a decorative piece on a desk. The email was being established in 2010, yet employees continued to perform their duties using hard copies. Expensive HR systems developed, but employees continued to call or walk into HR to discuss their situation. KPIs and balanced scorecards were introduce
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