Dentsu’s new Consumer Navigator study, Anime: A Growing Opportunity for Brands, reveals how anime has shifted from nostalgic childhood entertainment to one of the most important cultural and commercial forces shaping Saudi Arabia’s next generation. The research, drawn from a nationally representative panel of 1,400 consumers across the Kingdom, positions anime as a dominant youth language – one that informs identity, fuels creativity and increasingly guides how audiences connect with brands.
According to the study, anime’s rise is overwhelmingly youth-led, with 62.3 per cent of Saudi anime fans under the age of 35. This young audience is not only watching anime, but actively folding
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