“As we begin 2025, ad verification should be seen as an essential tool for advertisers seeking to protect their brand image, optimise ad spend, and build trust with their audiences,” writes Daniel White, Regional Vice President, MENA at DoubleVerify.
Saudi Arabia’s digital ecosystem is undergoing rapid growth, with digital advertising playing a key role in engaging Saudi’s young, tech-savvy, highly engaged population. However, the cultural significance of Saudi society underscores the need to prioritise brand safety and suitability to ensure messages resonate positively with audiences.
According to DoubleVeri
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