posted on Jan. 09, 2025 at 3:11 pm

Why ad verification is a crucial tool for advertisers in Saudi Arabia

posted on Jan. 09, 2025 at 3:11 pm

DoubleVerify's Daniel White shines a light on why ad verification is especially crucial for brands operating in the market of Saudi Arabia.

“As we begin 2025, ad verification should be seen as an essential tool for advertisers seeking to protect their brand image, optimise ad spend, and build trust with their audiences,” writes Daniel White, Regional Vice President, MENA at DoubleVerify.

Saudi Arabia’s digital ecosystem is undergoing rapid growth, with digital advertising playing a key role in engaging Saudi’s young, tech-savvy, highly engaged population. However, the cultural significance of Saudi society underscores the need to prioritise brand safety and suitability to ensure messages resonate positively with audiences.

According to DoubleVeri

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Tags:ad verification Advertising AI Daniel White digital KSA SaudiFocus

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.