YouGov has revealed UAE’s February advertiser of the month for Ad Awareness scores.
YouGov BrandIndex collects data on thousands of brands every day and a brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?”
In February, Apple, Colgate, and Samsung Galaxy had the biggest boost in Ad Awareness in the UAE, according to data from the BrandIndex.
It shows people noticed their ads compared to other brands. The Ad Awareness question asks if consumers saw an ad for a brand in the last two weeks. The difference in scores between the highest and lowest determines the top advertisers of the
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