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DigitalFeaturedMarketingOpinion

Where technology meets the heart of connection

What makes for good marketing strategies has very little to do with the actual technology, writes Cicero & Bernay's Ahmad Itani

What if innovation wasn’t about automation or efficiency, but about deepening our ability to truly connect? What if language barriers dissolved effortlessly, technology receded into the background, and every interaction felt as genuine and meaningful as a conversation with a lifelong friend?

As we approach 2025, AI-driven technologies are driving this change, with real-time voice translation, hyper-personalised communication, and intelligent platforms redefining how we share and understand one another. It’s a testament to the power of innovation rooted in human connection, creating possibilities we once only dreamed of.

However, what makes for good marketing strategies has very


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