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What next for Instagram?

With Instagram’s co-founders both quitting Facebook, are we about to see a more aggressive pursuit of ad dollars on the platform?

By Robert McGovern, digital project manager at Serviceplan Middle East. @RobMcGov

Seemingly out of the blue on Monday, September 24, Instagram’s two co-founders Kevin Systrom and Mike Krieger, who had both remained with the company since being acquired by Facebook in 2012, both abruptly resigned from the social media giant. The reason seems to be that Mark Zuckerberg had become overbearing in his control of the company, wanting to take the app in a direction that the founders disagreed with.

While this is a bombshell in-and-of itself, the fact that it comes hot on the heels of the two WhatsApp co-founders, Jan Koum and Brian Acton also quitting Facebook back in April for similar rea


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