I was recently meeting with a potential client and someone said something that stuck, “You guys are mostly known for mall roadshows. What else do you do?” I smiled. I have heard this before. What people generally see is the spectacle, the photobooth, the pop-up, the mall buzz. What they don’t see is the iceberg beneath it: months of strategy, data modelling, creative iterations, relentless planning and experiences designed across all channels.
I answered, “We have worked with brands that had struggled to get shelf space in retail. After rethinking their go-to-market approach and aligning strategy across messaging, merchandising, and experiential, they went from invisible to unmissable,
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