By Dr Suhair Hamouri
Role of Educators in preparing the next generation of influencers
Last month, I got the opportunity to work closely with some influencers in an ambitious program that prepared them to differentiate themselves from the crowd of influencer “wannabes” who occupy social media screens 24/7. Today’s social media influencer market is moving towards the level of saturation and being part of the academic journey of potential influencers in the UAE made me appreciate the role of educators in preparing students for this emerging segment in a more constructive manner.
What is influencer marketing?
Influencer marketing uses endorsements and product mentions from indiv
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