This week the sports world witnessed a groundbreaking merger between three major golf organisations – the PGA Tour, LIV Golf and the DP World Tour.
The merger itself has generated significant attention across global sports media outlets, deeming the collaboration a historic step in what has been a turbulent yet revolutionary few years for the world of golf.
What is clear is the PGA Tour made the strategic decision to unify with its former rival, citing the need for a unified effort and the potential commercial benefits that come with such a partnership.
As we wait to see what unfolds over the coming days, weeks and months from those that weren’t privy to the boardroom discu
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