Last week, I shared a post on LinkedIn titled “We are a media agency, not a bank,” which ignited a flood of attention and discussion. It struck a chord, highlighting a pain point many in our industry face – non-paying clients.
This response underscored the need for a deeper conversation about how media agencies, driven by the allure of securing big clients, often find themselves masked by an uncomfortable reality: the struggle with delayed payments and uncompensated work.
In the media agency landscape, the excitement of landing a major account often overshadows the dire consequences of non-paying clients.
As Seth Godin insightfully points out, “Cash flow is the lifeblood of business, and
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