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We took the Crate Challenge to Roblox and got hurt anyway, by Socialize Agency’s Peter Mazloumian

Has content censorship gone too far? We took the pain out of the challenge and still felt the fall, writes Peter Mazloumian, Head of Slz Gamez, Socialize Agency.

The crate challenge isn’t the first radical trend we’ve seen online; we’ve had pod eating challenges, swallowed spoonfuls of cinnamon, and lest we never forget, the infamous Kylie-lip plumping challenge, yet in the wake of all of these mind-boggling internet trends, a new craze has yet again managed to leave us wondering ‘but why?’ That craze is, of course, the Crate Challenge.

In case you were comfortably avoiding the internet for the whole of August, the Milk Crate Challenge, also known as the crate challenge, involved stacking milk crates in the shape of a podium, appearing like stairs on either side, in an effort to successfully climb across the structure without it collaps


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