By Omar Oakes
Wavemaker has been appointed as the global media agency of record for ViacomCBS Networks, the owner of Channel 5.
Starting from 1 February, the WPP agency will handle media planning and buying for the broadcaster’s complete portfolio of TV channels and networks in international markets outside of the US.
In the UK, Wavemaker will be tasked with helping to drive linear viewing and mobile app subscriptions for Channel 5, as well as pay-TV channels Nickelodeon, MTV and Comedy Central.
The agency’s brief also includes amplifying live event campaigns for VCN UK – as ViacomCBS Networks is known in the UK – and driving sales of the company’s consumer products.
Lee S
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