Ajit Varghese (left) and Rabe Iyer
Ajit Varghese, the global president of market development at Wavemaker, was recently in Dubai to meet with the WPP media agency’s new regional CEO, Rabe Iyer. Campaign caught up with the two executives to see how the new agency is doing.
Wavemaker was announced in June 2017, formed by the merger of MEC and Maxus, both agencies within WPP buying consortium Group M. When this happened, MEC’s regional head was Neil Hardwick, who was CEO of the agency from June 2017 to June 2018. He had replaced Mohan Nambiar, who ran MEC (and before that its predecessor Mediaedge) for 23 years until 20
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