In Rethinking Brand for the Rise of Digital Commerce, WARC, the global marketing intelligence company, responds to the sharp drop in brand-building budgets in the past 12 months and brings together the latest evidence to show why brand-building still matters as digital sales grow.
The white paper features fresh and exclusive analysis by former strategist and researcher James Hurman, who sets out why marketers will need to plan brand and performance together to generate maximum impact, as well as interviews with leading CMOs, plus new research by Adgile, Amplified Intelligence, Analytic Partners, the Ehrenberg-Bass Institute, Facebook, Flywheel Digital, Wavemaker and more.
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