WARC’s annual Future of Media report, part of it’s annual Marketer’s Toolkit, highlights key trends in three vital areas: advertising investment, media planning, and industry reform.
Based on data from WARC Media, findings from a global survey of 1,700+ marketers, and interviews with experts from EY, FramePlay, GroupM, Publicis Media and more, the report aims to help brands focus, survive and thrive in 2023.
1. Digital investment reaches the top of the ‘S’ curve
Digital advertising investment has arrived at the threshold of a new era of slower growth. After years of rapidly increasing spend, marketers are planning with more caution. This reflects broader economic concerns, dynamic
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