Big Hass hosts 'Reflections En Route' featuring Nadir Nahdi, Mohammed Ali and Ibrahim Akkaoui, Fadie Musallet and Maha Jafaar.This Ramadan, Volkswagen Middle East has teamed up with radio personality Big Hass for another edition of its Reflections En Route series.
The four-part series features candid conversations with regional content creators, including Nadir Nahdi, Mohammed Ali and Ibrahim Akkaoui, Fadie Musallet and Maha Jafaar, to explore topics that shape contemporary experiences and perspectives.
The series, filmed in the desert just after Maghrib, with a backdrop of the Volkswagen fleet consisting of the Touareg, Tiguan, T-Roc, and Teramont, explored topics that shape the realities of the region, from cultural identity and social media to mental well-being and the power of giving back.
“At Volkswagen Middle East, we believe in creating meaningful connections with our audiences beyond the road. This year’s Ramadan podcast series builds on the foundation we laid with Reflections En Route, continuing important conversations that resonate across the region,” said Virginie Ludmer, Marketing Director Volkswagen Middle East.
View this post on Instagram
By creating a platform for open and honest dialogue, Volkswagen Middle East’s Ramadan campaign hopes to reinforce the brand’s commitment to fostering meaningful connections with the community.
Topics covered across the series include the struggle of keeping tradition in modern times, the importance of Zakat and volunteerism, the complexities of social media and digital burnout and the pressures of rapid technological advancements, societal expectations, and climate change along with offering practical ways to navigate uncertainty and embrace hope.
“By bringing together influential voices to discuss real and relevant topics, we aim to spark dialogue, foster cultural understanding, and highlight the shared experiences that bring us closer as a community,” said Ludmer.
The campaign is being rolled out across Volkswagen Middle East’s social channels, with short-from clips of the conversations on Instagram and long-form videos on YouTube. The campaign has gained more than one million views across platforms.
