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Volkswagen sparks meaningful conversations with ‘Reflections En Route’

Volkswagen Middle East has re-launched its Reflections En Route series, hosted by Big Hass, for its 2025 Ramadan campaign.

Volkswagen reflectionsBig Hass hosts 'Reflections En Route' featuring Nadir Nahdi, Mohammed Ali and Ibrahim Akkaoui, Fadie Musallet and Maha Jafaar.

This Ramadan, Volkswagen Middle East has teamed up with radio personality Big Hass for another edition of its Reflections En Route series.

The four-part series features candid conversations with regional content creators, including Nadir Nahdi, Mohammed Ali and Ibrahim Akkaoui, Fadie Musallet and Maha Jafaar, to explore topics that shape contemporary experiences and perspectives.

The series, filmed in the desert just after Maghrib, with a backdrop of the Volkswagen fleet consisting of the Touareg, Tiguan, T-Roc, and Teramont, explored topics that shape the realities of the region, from cultural identity and social media to mental well-being and the power of giving back.

“At Volkswagen Middle E


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.