Vodafone has re-appointed Dentsu’s Carat to its EMEA media planning and buying account, following a competitive pitch.
Out of the 11 markets covered in the win, the Middle East will see Carat’s Egypt office oversee media planning and buying for the telecoms brand.
The contract will last for the next three years, starting on 1 January 2026.
Other markets included in the win are: the UK; Albania; Czechia; Germany; Greece; Ireland; Portugal; Romania; South Africa; and Turkey. In the UK, Carat will also handle media planning and buying for Vodafone’s Voxi brand.
Campaign UK reports that this is the first time the telecoms brand has renewed its media contract since merging with Three in 2023.�
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