
Viu, PCCW’s video streaming service, announced the expansion of its content offering with the launch of Viu Shorts, a new vertical video section available on the Viu mobile app. The new micro-drama vertical complements Viu’s extensive offering of premium long-form series and movies, offering viewers a broader range of entertainment.
Janice Lee, CEO of Viu and Managing Director of PCCW Media Group said, “We are thrilled to add a new facet to our service with the launch of Viu Shorts. This new feature brings viewers fast-paced storytelling in a 1–3 minute episodic format, perfectly complementing Viu’s extensive offering of premium long-form series and movies. With these bite-sized dra
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.








