Viu, PCCW’s video streaming service, announced the expansion of its content offering with the launch of Viu Shorts, a new vertical video section available on the Viu mobile app. The new micro-drama vertical complements Viu’s extensive offering of premium long-form series and movies, offering viewers a broader range of entertainment.
Janice Lee, CEO of Viu and Managing Director of PCCW Media Group said, “We are thrilled to add a new facet to our service with the launch of Viu Shorts. This new feature brings viewers fast-paced storytelling in a 1–3 minute episodic format, perfectly complementing Viu’s extensive offering of premium long-form series and movies. With these bite-sized dramas now part of our offering, we aim to engage our audience according to their content preferences and provide enjoyable viewing for every moment.”
Key features of the shorts launch:
- Multi-lingual & multi-genre library: Viu Shorts features a diverse and expanding selection of micro-dramas in Chinese, Korean, Thai, and Indonesian. The library spans popular genres including romance, thriller, variety, and fantasy, all with subtitles in local languages.
- Optimised for mobile: Purpose-built for vertical, bite-sized viewing, the Viu Shorts section is seamlessly integrated into the Viu app. A new bottom navigation bar allows users to effortlessly switch between short-form content and Viu’s full library of premium, standard-length series and movies.
- Freemium access model: Viu Shorts is available to all Viu users. Subscribers enjoy unlimited access to the full micro-drama library, and free users can watch selected content. Ads may vary by subscription tier.
- Diverse content partnerships: Viu has collaborated with leading micro-drama distributors Rising Joy and KT Studiogenie, and producers, including China Huace, 1001 Frames and Youhug Media, ensuring a steady pipeline of high-quality content.
The introduction of Viu Shorts caters to the growing appetite for short-form, on-the-go entertainment. The new offering features curated micro-dramas in Chinese, Korean, Thai, and Indonesian.
