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Viu unveils Viu Shorts – a new vertical for bite-sized drama

Janice Lee, CEO of Viu and Managing Director of PCCW Media Group said, “This new feature brings viewers fast-paced storytelling in a 1–3 minute episodic format, perfectly complementing Viu’s extensive offering of premium long-form series and movies"

Viu launched Viu Shorts, a new vertical video section available on the Viu mobile app that offers curated micro-dramas for audiences.

Viu, PCCW’s video streaming service, announced the expansion of its content offering with the launch of Viu Shorts, a new vertical video section available on the Viu mobile app. The new micro-drama vertical complements Viu’s extensive offering of premium long-form series and movies, offering viewers a broader range of entertainment.

Janice Lee, CEO of Viu and Managing Director of PCCW Media Group said, “We are thrilled to add a new facet to our service with the launch of Viu Shorts. This new feature brings viewers fast-paced storytelling in a 1–3 minute episodic format, perfectly complementing Viu’s extensive offering of premium long-form series and movies. With these bite-sized dra


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.