The UK’s tourism offerings are being marketed in Saudi Arabia with a ‘Spilling the Tea on GREAT Britain’ advertising campaign.
Using Arabic-only assets the campaign, which got underway across digital platforms in Saudi Arabia this month drives consumers to VisitBritain’s new Arabic website.
It is designed to inspire visitors from the Kingdom to plan their travel to Britain in 2024 and signpost to the UK’s Electronic Travel Authorisation Scheme for Saudi nationals.
It also sees the launch of a new augmented reality Snapchat lens, featuring 180-degree views of Britain’s countryside and coastal landscapes, to further inspire travel from Saudi Arabia and drive the campaign’s r
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Tags:visitbritain
