VisitBritain, the national tourism agency for Great Britain, has announced the appointment of Mirna Tamimi as Communications Manager, overseeing the Gulf Cooperation Council countries (GCC).
Mirna’s role at VisitBritain focuses on promoting Britain’s visitor offer across the GCC, working with media to profile the latest tourism products, experiences and attractions. This ranges from hosted media visits to destination promotion, encouraging visitors to explore of Britain through its regional gateways.
“The GCC is an incredibly important visitor market for Britain, and I am delighted to welcome Mirna Tamimi to the VisitBritain team as we strengthen our media, PR and influencer engagement across the region. We want to attract more visitors from the GCC to come and experience Britain’s coast and countryside, royal and heritage estates, world-class cultural and sporting events, gardens and immersive ‘foodie’ experiences,” says VisitBritain Country Manager for the GCC Tatiana Khoreshok.
Tamimi joins from Gambit Communications, where she was a Senior Account Manager overseeing hospitality, entertainment and automotive clients including Mandarin Oriental Hotel Group, Ski Dubai, Snow Abu Dhabi and the BMW Group. Mirna brings six years of experience across agency and in-house roles, and multiple industry award wins on client campaigns.
“As well as harnessing the strong growth we are seeing from the GCC, this role will also support the roll out of our new ‘Starring GREAT Britain’ screen tourism campaign launching in January. Using film and TV as the hook the campaign is telling the story of Britain today with our destinations the star of the show, inspiring visitors from the GCC to stay longer and travel further to experience all our destinations have to offer,” continues VisitBritain Country Manager for the GCC Tatiana Khoreshok
