A still from the latest campaign by Virgin Mobile KSA.
Virgin Mobile KSA, a subsidiary of Beyond ONE Group, has launched a refreshingly relatable integrated campaign this month to promote its new Switch Postpaid Plan.
The campaign draws its inspiration from the daily ‘inefficiencies’ in life that have consumers overpaying for underused experiences. Leaning into the tool of comedy, the three hero films follow witty narratives that have daily consumers being charged for what they use or experience in various settings familiar to Saudi audiences.
Through customer listening, Virgin Mobile KSA and Beyond ONE surmised tha
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
