Virgin Connect has introduced a timely, insight-led campaign for its flagship travel eSIM product, Virgin Connect Roam.
Based on in-depth consumer behavior, the campaign is built around a core truth: mobile connectivity is now a travel essential, on par with passports, accommodation, and itineraries. The campaign aims to communicate how Roam’s eSIM puts a stop to last-minute stress, missed bookings or the inability to stay in touch during crucial moments when traveling.
The work aims to reframe connectivity as a core travel essential, enabling travelers to feel confident, connected, and in control wherever they go. Through real-life scenarios, from airport arrivals to exploring new cities,
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