Viola Communications, UAE comms specialists, has been retained by the Department of Community Development, the entity mandated as the custodian of Abu Dhabi’s social sector agenda, to support the second edition of its emirate-wide “Abu Dhabi Moments” community initiative, designed to help foster a sense of belonging amongst communities, bringing them, and the families within them, together through an exciting series of events that create an opportunity to engage in fun, entertaining and inclusive recreational activities that nurture an enriched lifestyle.
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Leveraging their capacity as a regional powerhouse in the industry, specialising in providing local and regional entities with integrated marketing communications solutions from its offices in Abu Dhabi, Dubai, and Cairo, Viola Communications will be applying its skills across creative, strategy and account leadership, website development, social media, public relations, video production, marketing media campaigns, event management and production, and strategic planning for the initiative’s run across a variety of locations until year-end.
Speaking on the announcement, Ammar Sharaf, board member and CEO of Viola Communications, said, “Viola Communications has been designing, driving and refining the requirements of the region’s ever-broadening marketing and communications sector since its inception, and we are proud to be associated with such a prestigious entity as the Department of Community Development. This appointment demonstrates their trust in our ability to provide an exemplary service on their behalf, given impetus by our shared values and policies of actively contributing to community development in Abu Dhabi Emirate with honour and pride.”
Sharaf continued, “For over 20 years, our company has innovated and supported an entrepreneurial communications culture in Abu Dhabi by providing a strategic perspective. Like the DCD, Viola focuses on the strengths and resilience of the community in which it operates, applying innovative strategies to every facet of its work. We are delighted to be part of this initiative, aimed as it is at enhancing engagement, improving social bonding, and inspiring inclusion through a number of community events, in which we are contributing to the overall success of the project.”
