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Unsmoking – by Marian Salzman, Philip Morris global communications chief

Marian Salzman, senior vice-president global communications, Philip Morris International, tackles the meaning behind the journey to a cigarette-free world

By Marian Salzman, Senior Vice President Global Communications, Philip Morris International

We’re in the midst of a major trend that’s sweeping society—the act of decluttering. The desire for fresh starts and the unburdening of hearts and minds is palpable. And it’s spreading fast.

Clearing out the attic or that junk-stuffed closet reaps rich rewards. It’s a simple equation: uncluttering the home = uncluttering the mind. Ending a relationship that’s devoid of chemistry has an even bigger impact, freeing the frontal cortex to focus on new beginnings.

This uncluttering spirit is succinctly encapsulated by the tiny house movement (a passion of mine that I’ve been coverin


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