Unilever: FMCG company is home to Dove, Ben & Jerry’s and Marmite (Getty Images)
Unilever has launched a review of its global media planning and buying account.
The FMCG giant, which owns the Dove, Ben & Jerry’s and Marmite brands, last reviewed its media account in 2021.
In 2021’s review, Omnicom’s PHD walked away with former WPP markets including the Middle East, Africa, Austria, Germany, Switzerland and Canada, as well as Australia, New Zealand, Hong Kong and Taiwan.
In the review, Group M’s Mindshare retained most of Unilever’s media business across its top markets, including the US and UK and Ireland.
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