Unilever has launched a review of its global media planning and buying account.
The FMCG giant, which owns the Dove, Ben & Jerry’s and Marmite brands, last reviewed its media account in 2021.
In 2021’s review, Omnicom’s PHD walked away with former WPP markets including the Middle East, Africa, Austria, Germany, Switzerland and Canada, as well as Australia, New Zealand, Hong Kong and Taiwan.
In the review, Group M’s Mindshare retained most of Unilever’s media business across its top markets, including the US and UK and Ireland.
Alongside the US and UK, the agency handles Unilever’s media for the Netherlands and Belgium, the Nordics, Italy, Eastern Europe, South Asia (India, Pakistan, Bangladesh, Sri Lanka) and Southeast Asia (Indonesia, Philippines, Thailand, Vietnam).
The agency also takes care of media planning and buying in China, following a review in 2020.
Alongside WPP and Omnicom, IPG and Havas media are other incumbents on the account.
In the same review, Havas Media won France and Spain and IPG’s Initiative retained markets Russia, Ukraine, Belarus and Greece.
A spokesperson for Unilever said: “Yes, we are undertaking media agency reviews in many of our markets. This is part of our standard process to periodically review, to ensure best in class media agency partnerships.”
