Unilever and TikTok’s #CleanTok partnership has hit on a new influencer-led social media campaign in which bottles of Comfort, Persil, Domestos and Cif take part in a “soap opera”.
The five-part video series “Dirty Deeds: A Kitchen Crime” follows the romantic drama of various cleaning products, each given character by social media influencer Sam Cotton.
Cotton is known for his comedic skits in which he creates characters from birds and inanimate objects by adding a voiceover and giving them cartoon features. He has three million followers on TikTok and his videos collectively have garnered 56.5 million likes.
A 28-second trailer for the campaign shows the mini-series will feat
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