Uber has launched its latest campaign aiming to change the public perception of the ride hailing service in Turkey.
The company had first identified growth potential in the Turkish market, but faced challenges establishing brand recognition due to changing regulations.
BPG Group was tasked with ideating the return of the global brand, aiming to reshape public perception of Uber and raise greater awareness of its offerings.
The agency developed and oversaw the marketing campaign – from insight mining and creative strategy to conceptualisation, directional executions, video production, out-of-home initiatives and social content, all were shot locally, in Istanbul.
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