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UAE-based Digital Ink partners with AI specialist Smart Elephant

AI specialist Smart Elephant and UAE's Digital Ink partner to drive innovation across GCC and North America.

digital inkChris Minn (left), founder and CEO of Digital Ink with Harrison Bailey (right), founder of Smart Elephant in Dubai.

Digital Ink, a next-gen marketing agency based in Ras Al Khaimah, UAE, has commercially partnered with UK-based AI and development solutions specialist Smart Elephant for the GCC region and North America.

The alliance aims to bring together creative strategic expertise and cutting-edge technology to deliver more innovative, more impactful brand solutions.

For the past two years, both companies have been active members of the Dscoop community, building relationships, sharing ideas, and discovering a mutual drive to improve things.

“We didn’t stumble into this,” said Chris Minn, Founder and CEO of Digital Ink. “Smart Elephant shares our hunger to challenge the status quo. I’ve


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.