Alchemy Films partnered with gyro to create a series of TV commercials for the media division of the UAE Armed Forces. The aim of the campaign is to recruit young Emiratis into the UAE Armed Forces with an “honest visual representation of what the forces represent to UAE youth”.
Project UAE Armed Forces Recruitment and Brand campaign
Client UAE Armed Forces
Executive creative director Gui Rangel
Director Chris Hartwill
Producer Maxine de Vere
DOP Mik Allen
Production house Alchemy Films
Post-production Serena TV, Spitfire, Mile Studios
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.