The Work

UAE Armed Forces – Recruitment

Alchemy Films partnered with gyro to create a series of TV commercials for the media division of the UAE Armed Forces. The aim of the campaign is to recruit young Emiratis into the UAE Armed Forces with an “honest visual representation of what the forces represent to UAE youth”.

Project UAE Armed Forces Recruitment and Brand campaign
Client UAE Armed Forces
Agency gyro
Executive creative director Gui Rangel
Director Chris Hartwill
Producer Maxine de Vere
DOP Mik Allen
Production house Alchemy Films
Post-production Serena TV, Spitfire, Mile Studios



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the authorCampaign Staff
Campaign ME is the Middle East edition of the UK’s leading magazine for the advertising and media industry.


  • Hello Sir/madam,
    I would also like to join the UAE army, I have worked with USA army under a private security company call SOC.
    Am looking forward to put my request into consideration and I hope to hear from u very soon.thanks

  • Hi,

    I want to have more information about the UAE army.
    I have 8 years of exp.


  • Dear Sir,

    I would like to join UAE army. I’ve been living in UAE for 3 years. Im Hungarian . 30 years old.
    Looking forward your reply,


  • Sir,
    Any job vacancy in UAE Armed Force (including civilian job) 21 years experience in Indian Border Security Force. Presently I am working as a Security Guard in a security company.

  • I too am as dense as the people that posted above and would also like to use the Campaign website to apply for the UAE army. If it helps, I am not a UAE national.

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