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The Work

LBCI – Celebrate… the Lebanese way

With a satirical tone of voice that has now become a trademark, the latest Cheyef Halak campaign seeks to expose the “primitive and misplaced use of firearms and fireworks” that leads to “fatal injuries and accidents in Lebanon”.

Project Cheyef Halak – ‘Celebrate… the Lebanese way’
Client LBCi
Agency Impact BBDO Beirut
Regional executive creative director Walid Kanaan
Agency producer Rawad Keyrouz
Digital Jocelyne Tawk
Director Jad Eid
Producer Jihad Nehme
DOP Toufic Tabbal
Production company The Talkies


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