The Work

Anta – Keep Moving

Regal International, which represents Anta (China’s largest sportswear brand) in the region, approached Moloobhoy &  Brown to create a series of TV commercials. The resulting work helps launch Anta’s collection of tennis, basketball, running and crossfit sportswear in the Middle East.

Project Keep Moving
Client Anta/Regal International
Agency Moloobhoy & Brown
Creative directors Hussain Moloobhoy, Elliott Brown
Production company akela
Executive producer Neel Kumar
Director Neel Kumar
Cinematographer Umran Shaikh
Producers Arun Jayaprakash, Braden Deatcher, Joshua Cox
Audio production Mango Jam
Audio producer Wilbur D’Costa
Composers Brenton Afonso, Joe Najm
Color gr

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the authorCampaign Staff
Campaign ME is the Middle East edition of the UK’s leading magazine for the advertising and media industry.