Social networking platform Twitter has partnered up with Dubai Lynx for the launch of an inaugural celebrating the region’s young talent.
The Twitter Live Young Lynx Competition will reward the best real-time campaign by a brand or its agency leveraging the speed of social and digital.
The brief will be set by an organisation dedicated to improving public health and competing teams will have just 24 hours to devise a campaign, which will be presented to the dedicated jury during the Festival, and the winning case will need to showcase the effectiveness of live marketing in the region.
“Social networks are an integral part of our industry today and Twitter is a truly global platform. The Twitter Live Young Lynx Competition is an exciting competition which harnesses the instantaneousness and worldwide appeal of Twitter. This generation have grown up with a fresh perspective of how to communicate in an innovative and creative manner and reflect the ever-changing digital landscape. As an International Festival of Creativity, that is what drives Dubai Lynx to continue to invest in diverse young talent,” said Emma Farmer, Festival Director, Dubai Lynx.
“From its beginning, Twitter is the first service that people open to see what’s happening in the world right now, direct from the source, and live, as it unfolds. As such the potential for the creative industry to leverage the power of live is limitless. We are excited to partner with the Dubai Lynx Festival to recognise and grow the amazing creativity in the region,” said Frederique Covington, international marketing director at Twitter.
Teams of up to five people may enter and competitors must be aged under 32 years. Anybody wishing to apply should email [email protected]. Further information about Twitter Live and other Young Lynx competitions can be found at www.dubailynx.com.
