Social networking platform Twitter has partnered up with Dubai Lynx for the launch of an inaugural celebrating the region’s young talent.
The Twitter Live Young Lynx Competition will reward the best real-time campaign by a brand or its agency leveraging the speed of social and digital.
The brief will be set by an organisation dedicated to improving public health and competing teams will have just 24 hours to devise a campaign, which will be presented to the dedicated jury during the Festival, and the winning case will need to showcase the effectiveness of live marketing in the region.
“Social networks are an integral part of our industry today and Twitter is a truly global platfo
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