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Twitter rebranding inspires WWF’s new wildlife conservation campaign

The World Wide Fund for Nature created an impactful graphic to urge action to protect endangered species

Twitter’s rebrand to X caused plenty of reaction and memes online. The World Wide Fund for Nature, more popularly known as WWF, decided to use the rebrand as a force for good.

The German branch of the WWF created a graphic that showed the evolution of Twitter’s blue bird logos over the years, but for a different message.

WWF Germany have used Twitter’s logo change as an ad pic.twitter.com/dvZWgPimtQ
— Dexerto (@Dexerto) August 1, 2023

The graphic shows how the bluebird changed designs from 2006 to a black ‘X’ logo in 2023. But the ‘X’ logo represents its imminent extinction if we don’t take active steps to protect wildlife.

The timeline-style image was created


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