Nicolas Sennegon, global managing director of The Economist Group, tells Eleanor Dickinson why marketers must embrace the ‘digitally-savvy’ and ‘passionate’ new generation
‘Lazy, entitled and narcissistic’ are all to often the words bandied around to describe anyone aged between 15 and 35 and unsurprisingly many of them are sick of it. That is what recent research by The Economist found anyway. Grouped together as ‘millennials’ or ‘Generation Y’, those born between 1980 and 2000 are all too often dismissed as hard-to-define and even harder to target by marketers. Seeking to delve into the mindset of this mysterious collective, The research found these stereotypes to be mi
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