Tumi has launched its first 3D Out of Home ad to showcase its latest lightweight luggage collection.
The ad leverages the 3D anamorphic billboard technique, which involves manipulating the perspective to create the illusion of a three-dimensional image on a two-dimensional surface.
The campaign runs from October 2023 to January 2024 in seven prime locations in Asia-Pacific and the Middle East.
The 30-second advertisement features various components of a TEGRA-LITE® the international expandable carry-on luggage collection coming together in mid-air before the product collides with the surrounding walls, leaving a path of destruction.
The display of strength and impact perform
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
