The Middle East’s female content creators are continuously pushing boundaries against cultural norms, but can they create real change for the region’s women?
Hayla Ghazal is one of YouTube’s biggest regional stars who can command an audience of nearly two million people just by doing her make-up for school. Elsewhere on her channel, she lets her sister do it for her, substitutes a lipstick for a crayon and mimics her mother’s awkward laugh when ‘someone breaks a coffee cup’ – all largely innocent scenarios.
However, from the very beginning the Dubai-based Syrian has been surely but subtly pushing boundaries. Just by showing herself uncovered in her personal space and
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