From left: Saurabh Mehta, Co-Founder of Yazle MENA & Napptix; Mritunjay Srivastava, CTO of Trophèe; Jamie Atherton, Managing Director of Yazle MENA.Yazle MENA powered by Napptix has entered a partnership with game-commerce company Trophèe to enhance offerings at the intersection of advertising, gaming and digital commerce.
The partnership aims to transform how brands engage with millions of gamers across the GCC, by offering commerce-driven experiences inside games which blend gaming entertainment with embedded shoppable moments that deliver measurable ROI and impact for advertisers and added value for players.
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