From (L – R): Ahmed Al-Sahhaf, CEO of MBC Media Solutions (MMS), Amjad Shacker, Acting CEO of SCEGA, Ian Fairservice, Chairman of Athar Festival and Managing Partner & Group Editor-in-Chief of Motivate Media Group Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS
Motivate Media Group and TRACCS, organisers of Athar – Saudi Festival of Creativity has unveiled a four-day programme.
It will be held from 13 to 16 November 2023 at the Hotel Crowne Plaza Riyadh.
The announcement was made in the presence of key representatives from Saudi Conventions & Exhibitions General Authority (SCEGA), a strategi
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