Imagine a world where free melodies combining cultures and sounds centuries apart are created and fused in milliseconds.
Or viewing a full-length feature film with the world’s most famous actors that have long moved on to a better place.
These are just a couple of examples of how generative AI in less than a year is reshaping the boundaries of multimedia and art, shaking the foundations of human endeavour, and disrupting all perceptions of what is possible in the new AI era.
Yet, fears that AI can take-over all concepts of human creativity are overblown, and for the world’s artists, creatives, and musicians, AI has rather democratised creativity, serving as a fertile ground for new artistic movements, according to tech experts.
Aarash Darroodi, Executive Vice President and General Counsel at Fender Guitars, said: “I sincerely believe that AI will help humans discover new sounds and genres of music, however the greatest art, including music, comes directly from human emotions,
“Happiness, sadness, love, pain, fear, are things that a computer just can’t replicate. The human ‘emotional fingerprint’ will still be required to create great music and art, and I see AI as a tool for creation, not as the creator.
“The greatest art comes from the interaction of a diverse set of humans, however this process takes a long time and is difficult to do,”
New creative movements
A generative AI tool transforms boring pictures into beautiful marketing assets in seconds.
Sweek Kiat Lim, Co-Founder at Pebblely, said: “When photography was invented in the 19th century, it probably evoked a similar range of reactions from the artistic circles at the time,
“But in hindsight, photography liberated artists from the need to depict reality as is, and catalysed the emergence of Impressionism.
“Likewise, the current wake of AI-powered technologies will no doubt serve as fertile ground for new creative movements. To expect otherwise would be to severely underestimate the ingenuity of the human creative spirit.”
Democratising creativity
Moti Levy, the CEO at DeviantArt, the online art community with more than 85 million users and 500 million pieces of art, said DeviantArt is witnessing an exponential growth of people using generative AI tools.
“These tools empower people who always wanted to be creative, to translate their dreams, fears, thoughts, and feelings into something more than just words. Now, with the introduction of generative AI tools, people can express themselves in new ways.
“We should embrace AI tools, but we should also be smart and responsible in how we utilise these tools while providing the relevant protections, checks and balances for the creator community.”
