E-commerce in the region is projected to grow by a staggering 57 per cent to reach $25bn by 2025. Consumers’ digital adoption was always fuelling this growth, and the pandemic acted as a further catalyst. According to a recent Kearney report the average annual spend per user on e-commerce in KSA and the UAE has jumped by about 30 per cent.
Most organisations are betting big on this channel to drive incremental business. However, this needs to be done while keeping a customer-centric mindset and staying updated with the latest trends in this ever-evolving landscape. Otherwise, the rate of failure is super high – almost 90 per cent of e-commerce businesses fail within the first 120 days.
Digital
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