US-based shopper marketing agency TracyLocke is to launch in the Middle East.
The decision marks the agency’s first foray outside the US, with TracyLocke Dubai to be the first outpost in the region. Further operations in Saudi Arabia are in the pipeline.
Part of the DDB Communications Group, TracyLocke will operate as an independent unit within DDB’s offices in Dubai. Both DDB and TracyLocke are part of the Omnicom Group. It is understood that TracyLocke Dubai will run as a franchise, with an initial staff count of six.
Ron Askew, chairman of TracyLocke, said: “DDB’s local market knowledge and retailer knowledge, combined with our intellectual property, coaching, tools and processes
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