Dubai-headquartered Total Media Ventures has announced its expansion to the Southeast Asia with the opening of its first international office in Indonesia. The data-tech driven performance company’s expansion has led to the creation of Total Media Ventures World Wide, with the new office to help brands in the region leverage the power of data and technology.
Founded in 2016, Total Media Ventures specialises in performance solutions, affiliate marketing, contextual and visual recognition platform – Smartifai. Its office in Indonesia will be led by Febiancha Anggraeni, who takes on the role of business director of Total Media Ventures World Wide and will be responsible for scaling the business. Her key focus markets will be Indonesia, the Philippines, Malaysia, Singapore and Vietnam.
Discussing Anggraeni’s appointment, Taha Kazmi, co-founder of Total Media Ventures World Wide, said: “Febiancha’s deep understanding of the market and her experience in launching and scaling businesses across Southeast Asia will be instrumental in driving Total Media Ventures’ growth in the region. She will be responsible for developing and executing strategies to build the company’s presence and to drive revenue growth.”
“Total Media Ventures World Wide will help brands make the most of new technologies in order to achieve their business goals,” said Anggraeni.